What Lean Is and Is Not?
Lean isn’t about being skinny and it is not regarding “cutting to the bone.” Lean is about having the proper resources in place to do the proper work for the customer, with the right quality, at the correct time.
Lean isn’t “mean” (although the words rhyme, unfortunately). Lean is respectful toward everybody who participates in a system, including customers, employees, suppliers, the community, etc
You Should Know What Is Lean.
- A lean organization understands customer worth and focuses its key processes to incessantly increase it
- The ultimate goal is to provide perfect worth to the client through a perfect worth creation method that has zero waste
- To accomplish this, lean thinking changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products that flow horizontally across technologies, assets, and departments to customers
- Eliminating waste on entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at a lot of} less prices and with much fewer defects, compared with traditional business systems.
- Companies are able to respond to changing client needs with high selection, high quality, low cost, and with very fast throughput times. Also, info management becomes a lot of easier and a lot of correct.
The Five Principles of Lean
These Lean principles are applied to any process to reduce wastes.
They are
- Define Customer: The customer defines the value of a product or service. Hence, the first step is to identify customers. Ask yourself, what does the customer value? Figure out customer’s expectations from your products or services. Classify the method activities into Non-Value additional, Value-added and Enabling value added.
- Map the value stream: The value stream mapping shows the workflow process steps for a product or service. The value stream mapping helps to identify & eliminate NVA activities. This eventually helps you to reduce the process delays and thereby improves quality of product/service.
- Create Flow: produce flow to the client by ensuring continuous flow system in producing product or service. Flow can optimize {the method|the method} to maximise process potency.
- Establish Pull: establish a pull approach by meeting system beat time. The beat time is the rate at that a product should be able to meet the client demand. JIT (Just in time) could be a tool promoting Pull system. This ensures a smooth workflow of the method with none disruptions. It also helps to diminish inventory level.
- Seek Continuous Improvement: Finally, you must put consistent efforts to improve the existing business processes to cater to ever-changing customer needs. This ensures the elimination of waste and defects of free products & quality service to customers.
What Is Lean Marketing?
Marketing is transforming. It’s becoming more and more important, more tech-oriented, unfolds in more and more fields and it is more integrated than ever with other departments.
Recently, Lean selling has begun to become common and for a reason!
Its process is primarily focused on iteration, testing, and measurement as they are the core tenants of the Lean methodology. It allows for flexibility, easy coordination with other departments, such as sales, PR.
How to Get Started with Lean Marketing?
The easiest thanks to applying the Lean principles to your method is that the Kanban technique.
Kanban pursues small incremental changes and is easy to overlay. It adds practical steps to follow and the tools to use. Visualizing all the work on a Kanban board allows you to see where the bottlenecks of your process are and follow how every task is progressing from Requested toward Done. You have the initial physical whiteboard with cards and currently, there are the online Kanban boards, which make it very easy to begin kanbanizing your workflow.
Lean is Great for Cost Reduction
Embracing Lean can assist you to optimize your budget too by obtaining eliminate any excess activities, stocks, and expenses. Minimizing the waste in your process will result in delivering value to your customer at a lower cost for your company.
Your team members will be a lot of wanting to suggest innovations that may further improve your method and lower the operational prices.
However, for this to happen, you would like to form a secure environment that doesn’t punish failures however encourages continuous improvement.
What to Expect Within the First 3 Months?
- Enhanced communication and no more ‘he said, she said’, as all the data is on the board.
- No more information loss.
- Remote team members are more included in the work process
- Encouraged knowledge-sharing for the sake of continuous improvement.
- Substantially increased efficiency.
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